Marketing Analytics: Strategic Models and Metrics

Marketing Analytics: Statistical Tools for Marketing and Consumer Beha…

Marketing Analytics: Based on First Principles (English Edition)

Digital Marketing Analytics: Making Sense of Consumer Data in a Digita…

Digital Marketing Analytics: In Theory And In Practice

Marketing Analytics: Essential Tools for Data-Driven Decisions

Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Engl…

Applied Marketing Analytics Using R

R for Marketing Research and Analytics